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“The founders of Future take readers on a wonderful first hand journey of disruptive innovation. Think Wrong is as inviting as a cookbook by Jamie Oliver and as instructive as a business book by Clayton Christensen. The authors show us how to unlock human ingenuity to build and grow clever, practical, original, and viable solutions to our biggest challenges and most exciting opportunities.”
Rita Gunther McGrath
Professor at Columbia School of Business, Best-selling author of The End of Competitive Advantage
Think Wrong rightly challenges enterprise leaders and individuals alike to prioritize ‘why not’ possibilities by providing pragmatic, easy-to-apply tools and techniques to spur—and scale—innovation anytime, anywhere, along with an online community of practice committed to furthering innovation.”
Cathy Benko
Vice Chairman and Managing Principal, Deloitte Consulting LLP, and best-selling author ofThe Corporate Lattice and Mass Career Customization
“We need to challenge our companies and people to disrupt tired execution models and provoke them to imagine new initiatives—and this book is a must read for our teams. Think Wrong is about common sense and a human approach to problem solving. We can apply it to create entirely new solutions that will be surprising and effective in the best way.”
Katy Keim
CMO and General Manager at Lithium Reach + Response
Think Wrong holds a mirror up to leaders and demands that they do the hard work with their internal entrepreneurs to overcome the orthodoxies, antibodies, and inertia that kill new ideas or, at best, starve them of oxygen.”
Linda Yates
CEO and Founder at mach49, Henry Crown Fellow with the Aspen Institute
“I’m a believer. I’ve participated in the Think Wrong methodology and it works. I’ve watched teams go to absurd places and then break through to the other side with ideas that were memorable, unique, and yes, usable. Think Wrong is not just an inspirational read, it’s a training manual that’s fun.”
Stanley Hainsworth
CEO and Founder of Tether
“Bielenberg, Burn, and Galle show that we can all think wrong in this very engaging, readable, and practical book. With step-by-step guidance, and great stories from a broad range of settings, Think Wrong teaches us how to break through constraints and change the world.”
Lenny Mendonca
Director Emeritus, McKinsey and Company
“A kick in the crotch to the geniuses who created all those rules that got us into this mess. Think Wrong doesn’t level the playing field—the game is now yours to lose.”
Robbie Vitrano
CEO Innisfree and Co-founder of Trumpet, Idea Village, Freedom Pizza, Bootleg Spirits, Spiffly, Good Spread, and Naked Pizza
“This upstart little brother of design thinking, Think Wrong shows us all how to conceive otherwise inconceivable solutions that have the power to make a difference across your organization and for the people you serve.”
Geoff Teeter
Vice President of Corporate Relations, Genentech
“Yesterday’s leading companies are being left in the dust due to their inability to effectively challenge ‘the way it’s always been done.’ Think Wrong offers leaders of even the most profoundly stuck enterprises tremendous frameworks, tools and resources to help their people let go, be bold, imagine, and build what's next.”
Sande Golgart
Senior Vice President of Corporate Accounts, The Regus Group
“Conventional world views are necessary for today’s environment. Post-conventional is what’s next. Future and Think Wrong are helping Credit Human imagine what’s next so that we can have great impact through our social mission to serve people—especially those of modest means.”
Steve Hennigan
President and CEO, Credit Human FCU
“We all get stuck worshipping the status quo, consciously or unconsciously. It literally sucks. So what it is about those moments in life when we feel free and open and full of possibility? Well, I think that’s exactly what Think Wrong has codified—a process that unlocks us so that we can be intuitive, collaborative, and generative without fear. If you want to kick orthodoxy to the curb this is a wonderful place to begin.”
Adam Butler
CEO and Founder of The Butler Bros
“The founders of Future take readers on a wonderful first hand journey of disruptive innovation. Think Wrong is as inviting and useful as a cookbook by Jamie Oliver and as informative and sound as a business book by Clayton Christensen. The authors show us how to unlock human ingenuity to build and grow clever, practical, original, and viable solutions to our biggest challenges and most exciting opportunities.”
Adam Jay Harrison
Director, MD5 National Security Technology Accelerator, Department of Defense
“If you only read one book this year, you really should consider reading more. If you do read more, consider reading more books like this.”
Christopher Simmons
" Founder / Creative Director at Mine, Author of Just Design: Socially Conscious Design for Critical Causes
“The founders of Future take readers on a wonderful first hand journey of disruptive innovation. Think Wrong is as inviting and useful as a cookbook by Jamie Oliver and as informative and sound as a business book by Clayton Christensen. The authors show us how to unlock human ingenuity to build and grow clever, practical, original, and viable solutions to our biggest challenges and most exciting opportunities.”
Rita Gunther McGrath
Professor at Columbia School of Business, Best-selling author of The End of Competitive Advantage

On the inside.


Think Wrong.

How to Conquer the Status Quo and Do Work That Matters 

 

 

The way we solve problems is broken—we’re trapped by techniques and assumptions of a prior era.

Today challenges emerge at an ever-accelerating rate, and we struggle to find the imaginative answers we crave. When we do, biology and culture conspire to obstruct our progress. Think Wrong: How to Conquer the Status Quo and Do Work That Matters teaches you how to use Future’s radical problem-solving system to reliably produce surprising, ingenious, and seemingly magical answers to your most wicked questions. This book provides you with new language, frameworks, and tools to conquer the status quo and drive change. 

Inside Think Wrong, designers and innovators John Bielenberg, Mike Burn, and Greg Galle show how pioneering teams of people have cultivated ways to challenge both their brains and the culture at large. These people learned to think wrong, and so can you.

The introduction offers the fundamental groundwork of Think Wrong. The subsequent chapters present six practices developed by the authors—Be Bold, Get Out, Let Go, Make Stuff, Bet Small, and Move Fast. Using firsthand case studies of success, and offering Think Wrong Drills that you may use, Think Wrong is a field guide for applying this highly effective problem-solving system to challenges big and small. In addition to the drills provided in the book, Think Wrong readers are provided access to free online resources.